launching a tech solution to combat covid-19

Bringing Skyfii's OccupancyNow solution to market.
Role:
‍Product Marketing Manager, Skyfii (now Beonic)
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‍Contribution:
Market Research, Product Positioning & Messaging, Creative Production
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Background:
When COVID-19 hit, Skyfii's customers were scrambling. As the Product Marketing Manager, I worked closely with executive leadership, sales, engineering, and customers to quickly bring an innovative solution to market.
Skyfii OccupancyNow solution launch creative
defining the Solution
Skyfii (now Beonic) provides location-based insights to physical venues like major retailers, shopping malls, and airports. When COVID-19 hit, those customers were scrambling to adjust.

Fortunately, Skyfii already had the underlying technology and capabilities to help them. We just needed to package them into a clear solution. Working with the product development, sales, and executive leadership teams, as well as our customers, I defined the key messaging for the solution and translated it into marketing campaigns, website landing pages, and sales materials that communicated its value to new and existing customers.
OccupancyNow solution messaging
Building awareness
One of the key campaigns we launched featured an infographic, highlighting how Skyfii's solutions could help businesses meet CDC guidelines (as well as customer expectations) for safely reopening. I defined the messaging, wrote the copy, and worked with the in-house design team to develop and direct the creative.
Infographic on meeting CDC guidelines for safely reopening
Enabling THE
Global sales team
Skyfii's customers spanned several key verticals and global geographies. In collaboration with our global sales team and in-house design team, I produced a suite of sales materials, from one-page sell sheets to presentations, to enable them.
OccupancyNow sales materialOccupancyNow sell sheetOccupancyNow presentation slide
Project Highlights
  • Created a product messaging framework, ensuring that messaging for key customer personas and verticals was communicated consistently across web, social, sales materials, and marketing collateral
  • Launched an email marketing campaign to educate existing customers, achieving a 64% open rate
  • Collaborated cross-functionally to produce a range of marketing collateral and sales materials to effectively communicate the value of the solution

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Creative direction→
Max Walker