Beers to bring home for the holidays

Leading packaging design for the "Three Wise Men" holiday beer release. 
Role:
‍Director of Marketing, Mare Island Brewing Co.
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‍Contribution:
Creative Direction, Project Management, Copywriting
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Background:
Mare Island Brewing Co. was launching a new holiday offering for its beer club members. I directed the label and packaging design, collaborating with the co-founders, multiple outside vendors, and a graphic designer to make this special beer release look as good as it tastes.
Three Wise Men holiday release packaging
packaging the
"Three Wise Men"
The "Three Wise Men" is an exclusive holiday release for Mare Island Brewing Co.'s beer club members. Featuring a trio of small-batch, barrel-aged beers, the concept and packaging are inspired by three legendary figures in Mare Island history.

Working closely with the brewery's co-founders, I led the creative development and deliverables for the packaging to bring the concept to life.
The three Three Wise Men beers and their packaging
Directing the label design
I worked closely with the graphic designer to develop the creative deliverables, keeping three main goals in mind: the labels should reflect the premium quality of the beer inside, lean into the "Three Wise Men" concept by highlighting each of the historical figures, and nod to the holidays without straying too far from the brand's core identity.
Three Wise Men label design for one of the three historical figures
Creating the Box
We wanted the box to present the beers in an elegant way while also allowing them to ship safely. With a basic concept in mind, I sourced a packaging vendor who could produce what we were looking for, working closely with them to develop a custom box and foam inserts that would both protect the beers and present them in a unique way.
Custom gift box design for the Three Wise Men releaseDetail of the custom box and foam inserts
Project Highlights

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